Challlenge
UNICEF allocates resources and donations to protect the world’s most vulnerable children. Yet many people remain skeptical, believing their contributions are lost to administrative costs.
That’s why we set out to highlight the real impact of these donations and recognize the commitment of those who already trust UNICEF—while inviting more people to join this powerful, life-changing cause.
Idea
Anyone can see their donation reflected in everyday purchases—whether it’s a bag of chips, a bottle of water, clothes, books, or small accessories. Because even a simple action, made in the middle of a daily routine, can have a powerful impact on a child’s life.
Execution
Each product will be priced to allocate a portion of the purchase to building a better future for children. Every item will carry a UNICEF label, symbolizing the buyer’s double purpose: supporting a meaningful cause while enjoying something for themselves.
Donation and sales points will be located in supermarket aisles, drugstores, bookstores, toy stores, and major retail chains.
