Beware of the Digital Marketing Snake Oil Salesmen!

How to Spot a Snake Oil Salesman (Before They Empty Your Wallet and Your Faith in Marketing) Nowadays, anyone with a couple of reels, three flashy quotes, and a clip-on mic proclaims themselves a “digital marketing expert.”They sell more smoke than an incense factory.And the worst part? They’re good at it. But don’t worry—I’ve got […]

A Simple Guide to Building a Complete Strategy

Let’s cut to the chase: What the hell is a strategy? Everyone talks about it, few actually get it.Strategy is not a pretty plan.It’s not a to-do list.A strategy is a set of decisions you make to stand out and win.Decisions made with brains, data, empathy, and vision.Moves that bring you closer to your goal […]