Skin wounds—whether minor or deep—need fast, effective treatment that also helps erase any visible trace.
But healing isn’t just a physical process. It’s a complex biological journey that needs the right kind of support.
Challenge
How do we powerfully communicate Blastoestimulina’s ability to repair skin quickly and leave no visible mark?
Insight
There’s something profoundly satisfying about watching a wound heal.
Between the “before” and the “after” lies a quiet moment of rebirth—
a reminder that to heal is also to begin again.
Idea
We revealed the regenerative power of Blastoestimulina through the cracks and fissures of urban walls and pavements.
What once looked damaged becomes whole again.
Not concealed, but restored. Like your skin.
We intervened in the streets by placing Blastoestimulina prints over real cracks in walls and sidewalks, simulating its healing action. Urban wounds became a visual metaphor for the product’s regenerative power—creating a direct, memorable connection with the audience.
