Creating a Blog Is a Pain
“Making a blog on WordPress, besides taking up time I don’t have, is quite tedious and complicated with the absurd number of tools, plugins, options, and micro-decisions you have to make. God… I’m writing like crap, I just hope you can understand every word I’m typing right now.” Juancka frustrated But here I am. Because […]
How to Build Creative Muscle
The Creative Muscle How to train your mind to come up with killer ideas. Just like the gym—minus the sweat on your face… (well, almost). Creativity isn’t a mystical privilege or a gift reserved for artists painting in the desert or poets with scarves and existential crises. It’s a human skill. Natural. Brutally powerful. And […]
Knowing how to read and write pays off big time
Read well. Write better. (or how to stop sounding like a soulless robot) Yeah, I know. It sounds basic. Like something your teacher told you in school, right next to “don’t run red lights” or “brush your teeth before bed.” But sometimes we need to go back to the basics because we forget them way […]
Real Storytelling Lies in the ‘How’
The How Changes Everything: What Guillermo del Toro Teaches Us About Storytelling Between ridicule and triumph, there’s just one step—and usually, it’s the one that makes you grow.In the obstacle lies the path; in the ridiculous, the sublime. I didn’t say that. Guillermo del Toro did. And like everything that comes out of this guy’s […]
Beware of the Digital Marketing Snake Oil Salesmen!
How to Spot a Snake Oil Salesman (Before They Empty Your Wallet and Your Faith in Marketing) Nowadays, anyone with a couple of reels, three flashy quotes, and a clip-on mic proclaims themselves a “digital marketing expert.”They sell more smoke than an incense factory.And the worst part? They’re good at it. But don’t worry—I’ve got […]
Art Direction Is a Trust Builder
Art Direction Matters. Period. We live in the era of “conversion first,” of “make it ugly but make it sell,” of “performance kills branding.”And yeah, selling is important—obviously.But if you think marketing is only about the click, the lead, or the sale… this post is for you, dear snake oil dealer. Lately, I’ve seen way […]
A Simple Guide to Building a Complete Strategy
Let’s cut to the chase: What the hell is a strategy? Everyone talks about it, few actually get it.Strategy is not a pretty plan.It’s not a to-do list.A strategy is a set of decisions you make to stand out and win.Decisions made with brains, data, empathy, and vision.Moves that bring you closer to your goal […]
AI in Pharma Content
How to integrate AI into your content strategy (without losing your mind or breaking compliance) AI isn’t a future promise anymore. It’s the present.And in the pharma world—where precision is non-negotiable and processes are tight—the question isn’t if we should use AI, but how to use it without losing focus or breaking the rules. Because […]
Making Peace with MLR (Medical, Legal, Regulatory)
How to get your content through MLR without losing its soul In pharma marketing, creating good content isn’t enough.You also need that content to pass MLR—Medical, Legal, Regulatory—without losing impact, getting distorted, or triggering a list of comments longer than your original draft. Because here, you’re not just convincing an audience.You’re also convincing an internal […]
The Best of Modular Content
When Strategy Becomes Scalable How modular content turns chaos into clarity In pharma, every content piece that makes it out into the world is a small victory.A win against tight timelines, regulatory processes, complex stakeholder layers—and creative burnout. Creating a single asset can take weeks.Now imagine adapting that same asset for another market, product, or […]
