Juancka

I’m the creative strategist who turns data into narrative, insights into opportunity, and ideas into results.

I partner with brands, businesses, and individuals to build narrative universes that set them apart and turn them into winning rivals. I do it through the smart integration of strategy, creativity, storytelling, and technology, ensuring every move drives real impact in both brand and performance.

I’ve held roles such as Creative Director, Digital Strategy Director, Healthcare Strategy Director, Content Director, Copywriter, Social Media Manager, and Community Manager. My experience cuts across sectors like healthcare, politics, entertainment, tech, education, fashion, and sports. I also lead consulting sessions and workshops on strategy, creativity, and personal branding.

Over the years, I’ve designed strategies, campaigns, and content for digital media, ATL, BTL, retail, pharma marketing, advergaming, and experiential marketing—collaborating with brands like Unilever, Nestlé, Bayer, AstraZeneca, Pfizer, Merck, Sanofi, Boehringer Ingelheim, FEPAFUT, ENEL, Cambio Radical, Revolución Urbana, and BD Bacatá.

I specialize in building narrative universes through creative strategy by researching, thinking critically, defining concepts, writing content, integrating technology, and measuring outcomes for strategic evolution. I work across omnichannel, multichannel, inbound, outbound, or any combo that gets results.

I begin every project with smart exploration: a thorough process of analyzing, discovering, and uncovering data, findings, and insights that help identify opportunities, solve problems, define clear strategies, and activate what truly matters, from models of understanding to informed creative decisions.