Read well. Write better.

(or how to stop sounding like a soulless robot)

Yeah, I know. It sounds basic. Like something your teacher told you in school, right next to “don’t run red lights” or “brush your teeth before bed.” But sometimes we need to go back to the basics because we forget them way too easily.

Today, everyone wants to write. Everyone wants to be a copywriter, a storyteller, a content manager, a senior creative, a rockstar of ideas.
But few want to read. Or know how to.
And I’m not talking about doomscrolling Twitter or skimming headlines.
I’m talking about really reading.
Reading with intent. With curiosity. With presence.
Reading to understand how sentences are built, how ideas flow, how a word can have weight, rhythm and even flavor.

Because if you don’t read well, you write on autopilot. And when you write on autopilot, everything sounds the same: like a bad TikTok voiceover, a soulless PowerPoint deck trying to “leverage synergies,” or a LinkedIn post full of fire emojis and motivational fluff.

Reading well is sharpening your machete.
It’s seeing how the greats do it so you can write with taste, with style, with purpose. Not to copy them but to train your eye, your ear, your gut.
To be able to say “this hits” and “this just doesn’t.”

Because writing well isn’t just about commas in the right place.
It’s about saying what you really mean.
It’s about connecting, sparking something, getting a reaction.
It’s about sounding like a real human being, not a content robot.

So write, my friend. Just write.

Don’t wait for the perfect idea or the fanciest words. Write what you think, how you feel. Raw, unfiltered, messy. That’s how you get better.

Embarrassed? We’ve all been there.
Don’t like how it sounds? Perfect, now edit it. Reread it. Polish it. And boom, it’s better.

Some real advice from a friend:

• Read out loud. If it sounds weird, it is weird.
• Cut the fluff. Say what you mean—clearly.
• Use examples. They make everything easier to grasp.
• Write something every day, even just a line. Consistency is the real superpower.
• And most of all, enjoy it. If writing feels like torture, what’s the point?

You don’t need to be the next Hemingway.
You just need to sound like you.
That’s it. That’s the magic.

Now read, my friend. Read.

I know, I sound like your mom or a grumpy language teacher from middle school… but seriously.
Reading is the fastest shortcut to writing better, thinking sharper, and talking like someone who actually knows what they’re saying (and doesn’t just copy-paste from Wikipedia).

And no you don’t have to reread One Hundred Years of Solitude every month or pretend you love Kafka.
Read what you like. What gets you curious. What makes you say: “Damn, that was good.”

Because reading gives you rhythm. Vocabulary. Style. New ideas.
Reading is brain protein.

Here are some ways to make it easier (and not fall asleep on page two):

• Find a topic you actually care about—sci-fi, football, serial killers, whatever.
• Highlight stuff. Take notes. Reading with a pen is next-level.
• Don’t fear “hard books.” Good stuff usually takes effort.
• Talk about what you read. A good book gets better when you share it.
• And if it bores you to death—drop it. Life’s too short for dull books.

So yeah. If you want to write with more flow, think with more clarity, and have better convos—there’s no secret hack: just read more.

That’s it. This might be the shortest post on the topic, but it’s also the most honest (not that the others weren’t, you feel me).
If you want to write better, read better. Period.
No masterclass. No AI tool. No shortcut will help if you’ve got no references, no sensitivity, and nothing real to say.

So go, grab a book, highlight the hell out of it, write a thread, get close to the words that move you.

And when you do write, don’t write just to write.
Write so someone wants to read you.

Because that’s the whole point, isn’t it?